Craig Newmark, the man who put the “Craig” in Craigslist, recently opened up to PRWeek and waxed poetic on a number of topics, including communications, public relations, media and politics.
When asked about the habits of Millennials, Newmark stressed that communications professionals need to focus on peer-to-peer communications, such as Twittering, blogging, and Facebook.
“Trust doesn't come from the top down anymore,” Newmark said. “That was true in [Mad Men's] Don Draper's days, but not now. Truth now comes on a peer-to-peer basis, from the bottom up.”
If you’d like to know Newmark’s suggestions on how communicators can go about engaging these peer-to-peer networks (as well as his thoughts on many other issues), read the interview.
Monday, September 29, 2008
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12 comments:
I thought the interview hit some key points. Such as the communication on a peer to peer level. To me he is right you always hear what the top people have to say or like when he mention about the web sites with all the happy smiling faces. People who probblay don't even use said product. I agree with if you want to know whats going on really you have to get to the bottom of where it really matters
R.B
I thought interview for Craig list hit a lot key points. The one point that he did bring up
that web has become everybody's printing press when it comes to blogging. When it comes product feedback I fully agree craig that people should voice opinions on bulleten boards when it comes to product safty. It's good way to keep good customer service.
M.P
I found this interview to be really interesting as he described what most of us can relate to. The expansion of internet us as he mentioned has happened and only is growing from here on out. It really took someone like Craig Newman to build such a great thing to connect so many people in this huge area of space to air so many voices and allow people to just get out there and in front of people with almost anything. F.L.
I thought that the interview gave me a greater appreciation for the man behind Craigslist. I never really thought of him as a communications man, but after reading the interview I understand that fact now. Shaeffer I want to thank you for informing me of this interview. I now know that my Public Relations Professor in Rutgers doesn't know what he's talking about when he talks about online PR. (Avi Solomon)
I found this interview to be extremely interesting.
Newmark makes very good points in this interview with PRWeek about the importance of the internet in regards to business. He states, "Companies must choose how much more they're going to make visible. The ones that do it well will be the ones that survive." I completely agree with this statement. The internet is becoming the nation's primary source of information. If there is a company who is not internet savvy and doesn't share information well online, I believe this company won't prosper.
I believe it is also true that peer communication forums such as myspace or facebook do have quite an impact on the presidential race. There is a separate link on myspace where members debate about the upcoming elections. Contribute this to the millions of people who use the sight and some opinions must be influenced by individual opinions.
A.B.
While it is entirely true that the internet has become a great weapon in the war against ignorance, I fear what he's saying may in fact become true. It's a sad day when political events are decided on vbulletins, because the weak minded are easily lead astray, and in today's america, more and more people fit that description all too well. That being said, anybody advertising anything really would be unwise not to make use of such a cheap, simple, and powerful tool. The beauty lies in the balance of the two, using the abundance of information to your advantage, but having the sense to check, double-check and test every "fact" and every claim.
BMc
I thought the interview was very well done. It a lot of areas most people or sites don't think about. Like the redesign of the website. They gave thought into changing it, not just for the people who run the site but for the actual people who go through the site. If they don't like it, then what is the point of changing it? He promoted very good information about his customer service and the growing up Craig's List for the customers. Voicing your opinions within the site shows a lot about how you care about what the people think about your site and who is within your site. I believe whoever conducted the interview asked very important questions and he answered them very thoroughly.
K.S
This interview was very informative. I was not to familiar with craigs list, but after this article I checked it out. I also was surprsied to hear how much pr work goes into that site. I also enjoyed the comments about myspace and facebook. Nice websight shaeffer. (S.miller)
The interview was really interesting. I was really surpised to see someone so into the people. Throughout the entire interview he proved that his main priority was the people and customer relations. I think that is a really genuine quality and I think that's what has made him so successful.
K.X
ps. i know it's late but i did it anyway
Very informative k.m.
peer to peer communication methods are great tools for public relations professionals because word of mouth has a greater impact on swaying public opinion as "trust doesn't come from the top down anymore." People are more likely to trust the average Joe's opinion, rather than a company endorsed advertisement or spokesperson. (JR)
I agree with what Newmark was saying. The news does not fomr the top down anymore. It has becaome so slanted that many people do not trust it. So they turn to other sourcues like blogging and other peer-to-peer media.
kk
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