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Did you take a staycation this year? Maybe you followed a link to an exciting video only to find you’ve been Rickrolled. Have you attended a topless meeting? If so, you’ve been privy to some of the stickiest catch phrases of the past year.
Like a suckerfish attaching itself to a larger swimmer, PR practitioners sometimes affix their brand to current news stories, thereby gaining added momentum with minimal expenditure. Dr. Pepper recently attempted this by promising consumers a free bottle of their soft drink if the band Guns N’ Roses managed to release their long-awaited CD Chinese Democracy in 2008.
Now connect the dots for the fun part: Album gets released, huge demand for free soda, Web site crashes, consumers disappointed, Guns N’ Roses sues the Doctor.
Read the story here.
If you search Google Images for “Tiananmen Square” from a computer in the United States, you will find countless pictures of that young student standing in front of a row of tanks and stopping them in their tracks. This iconic image has become synonymous with both the historic Chinese landmark and the protests that took place there in 1989.
However, if you enter the same image search from a computer in China, the picture does not exist. Instead, you will find scenic images of the Square and the Tiananmen Gate, which dates back to the 1420s.
How and why does Google decide who gets to see what? This interesting question was well covered in a recent New York Times Magazine article.
Read the story here.
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