Thursday, September 1, 2011

The Shirt Off His Back



Welcome back to a new academic year. Of course, you can’t start the school year without the prerequisite “improper t-shirt scandal.” This year it comes not from a student, but from a store.


Following numerous complaints from outraged parents, J.C. Penney has stopped selling a t-shirt that jokingly prioritized beauty over brains. Of special interest is the role social media played in accelerating the shirt’s disappearance from the retailer’s Web site.


In the old days, Mom would call the principal. Now, a Tweet leads to a Facebook post and…well you get the picture. You just can’t get the shirt. Read about it here.