From a purely public relations perspective, at least GM is trying to defend its public opinion during the auto mess. One of the hallmarks of PR is that if you don’t define yourself, others will do it for you.
GM introduced a page on their corporate Web site explaining their side of the auto industry meltdown. The site includes bullet points explaining how the demise of the auto industry will affect us all, a section on mobilizing efforts, and a futuristic video set to hypnotic music. Maybe this is what they listened to when they developed the “More SUVs” mantra.
GM introduced a page on their corporate Web site explaining their side of the auto industry meltdown. The site includes bullet points explaining how the demise of the auto industry will affect us all, a section on mobilizing efforts, and a futuristic video set to hypnotic music. Maybe this is what they listened to when they developed the “More SUVs” mantra.
Posts
1 comment:
I completely understand the trickle down theory that is at work here and am not opposed to the auto makers and financial institutions being given a helping hand. However what angers me as a "concerned citizen" is that these Goliaths are trying to portray themselves more as the Davids in this sordid story of poor management and over-spending. Do not preach to me about how important the auto industry is to the American way of life. Perhaps they (as the ones behind the proverbial wheels) should have been doing more to strengthen that position rather than lining their own pockets and having a Scarlett O'Hara "we'll worry about that tomorrow" lackadaisical attitude. These fable-like grasshoppers need to address the ants with a big mea culpa. Admitting now that the public perception of private jets plays a part, is not enough. I for one am tired of having those who squandered their profits and weren't so concerned with making more, pointing an accusatory finger at me suddenly saying, "we have to fix this." Perhaps my invitation for a ride on a private jet got lost in the mail. But I can say this...while I may not be an auto industry expert or financial wizard, I know what a big deal having a private jet would be. It's not perception...it is a luxury. This is not anything that requires one of the higher degrees of education that these "leaders" are supposed to have. To paraphrase Spider-Man's Uncle Ben, "with great luxuries, come great responsibility." Now is the time for these auto superheroes to stop painting the rest of us as the villians who are sending them into the red.
Post a Comment