The self-proclaimed King of All Media now reigns over a smaller empire. Shock Jock Howard Stern, who left the serfdom of terrestrial airwaves to relish the riches of satellite radio, now plays for a smaller audience at the palace.
According to a story in the LA Times, the move may have cost Stern up to 10 million listeners, and the power and prestige that go with them.
The Times quotes Tom Taylor, executive news editor at Radio-Info.com as saying "It's like Howard went from playing Madison Avenue to playing an upscale off-Broadway concert hall for a lot of money. He got everything he wanted in terms of money and not being bothered by the FCC, but he lost the bulk of his audience."
Of course losing listeners is only the first domino to tumble. What follows is losing movie deals, book deals and quality guests. The story points out that Stern’s one-time stable of A-list celebrity guests has been replaced by reality stars and names from the past.
The story even suggests that Stern might consider a return to the land of regulated airwaves once his current contract expires in 2010.
Stay tuned. Nobody else is.
Read the enitre story by Greg Braxton.
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1 comment:
Poor Howard. It's almost like "Pig Vomit" has won this round.
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