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The trend toward hyper-local news continued this week as Seattle-based Fisher Communications announced the launch of 38 neighborhood news Web sites.

Fisher operates radio and TV stations in Oregon, Seattle and Idaho. The company said the new "hyper-local" sites combine reporting from its stations with online Web templates. As with many hyper-local outlets, much of the content is user-generated.

Hyper-local sites are one of the latest attempts by traditional media outlets to recapture lost ad revenues, as more advertising dollars are spent on new technologies.