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The trend toward hyper-local news continued this week as Seattle-based Fisher Communications announced the launch of 38 neighborhood news Web sites.

Fisher operates radio and TV stations in Oregon, Seattle and Idaho. The company said the new "hyper-local" sites combine reporting from its stations with online Web templates. As with many hyper-local outlets, much of the content is user-generated.

Hyper-local sites are one of the latest attempts by traditional media outlets to recapture lost ad revenues, as more advertising dollars are spent on new technologies.

J-Schools Adapt to Digital Media

On Sunday, The New York Times featured a profile on how journalism schools are dealing with, and adapting to, the fact that digital media is forever changing the traditional media landscape. The story mentions how one professor realized his “Business of Journalism” course was nothing more than a history lesson in desperate need of revision.

Contrary to the recent doom and gloom, however, the article reports how some institutions are proactively meeting the challenge, which could perhaps be summed up in these six words: Click here to read the story.