How Tweet it Is

Whenever I mention Twitter to clients or students, I am usually met with a resounding "huh?" Considering PRWeek has called Twitter one of the most "cost-effective marketing tools available," shouldn't you know the basics of this increasingly popular social networking tool?

Not to worry. PRWeek created a very nice introductory story. Read it here.

"Craig's" List of Communication Trends

Craig Newmark, the man who put the “Craig” in Craigslist, recently opened up to PRWeek and waxed poetic on a number of topics, including communications, public relations, media and politics.

When asked about the habits of Millennials, Newmark stressed that communications professionals need to focus on peer-to-peer communications, such as Twittering, blogging, and Facebook.

“Trust doesn't come from the top down anymore,” Newmark said. “That was true in [Mad Men's] Don Draper's days, but not now. Truth now comes on a peer-to-peer basis, from the bottom up.”

If you’d like to know Newmark’s suggestions on how communicators can go about engaging these peer-to-peer networks (as well as his thoughts on many other issues), read the interview.