Lip Service

Remember junkets? Those wonderful media-fueled frenzies where PR folk would scream “everybody into the pool” and treat reporters to the good life for a day or more? Well, most of my journalist friends have seen the junket pool turn into a puddle with freebies going the way of fair and balanced reporting.

Or maybe my print friends are just in the wrong medium? PR Week recently featured a story on how one PR firm is treating bloggers to nights on the town in order to jump start “buzz” for a lip gloss client.

Read the story here.

How Tweet it Is

Whenever I mention Twitter to clients or students, I am usually met with a resounding "huh?" Considering PRWeek has called Twitter one of the most "cost-effective marketing tools available," shouldn't you know the basics of this increasingly popular social networking tool?

Not to worry. PRWeek created a very nice introductory story. Read it here.