TV or Not TV

According to Reuters, Americans are watching an average of 151 hours of television a month. Great news for networks and advertisers.

The only problem is that the ways people watch (and what they watch) are changing. New technologies mean more ways to view and old rating systems need to catch up. Broadcasters, advertisers and media buyers are joining forces to develop new ways of keeping tabs. Read the whole story here.

All the Ads That Fit We Print

The line between editorial content and advertising content just got a little blurrier. On Thursday, The Los Angeles Times ran a front-page ad that looked an awful lot like a front-page story. Like many other print organizations, the Tribune Company, which owns the paper, is experiencing financial woes. Still, many find this latest move questionable. Read the NY Times report here.