Like a suckerfish attaching itself to a larger swimmer, PR practitioners sometimes affix their brand to current news stories, thereby gaining added momentum with minimal expenditure. Dr. Pepper recently attempted this by promising consumers a free bottle of their soft drink if the band Guns N’ Roses managed to release their long-awaited CD Chinese Democracy in 2008.
Now connect the dots for the fun part: Album gets released, huge demand for free soda, Web site crashes, consumers disappointed, Guns N’ Roses sues the Doctor.
Read the story here.
Now connect the dots for the fun part: Album gets released, huge demand for free soda, Web site crashes, consumers disappointed, Guns N’ Roses sues the Doctor.
Read the story here.
Posts
No comments:
Post a Comment