Tuesday, October 7, 2008

Extra! Extra!

Gawker.com spins an insightful, if depressing, take on landing a job in journalism. While the piece may be a little heavy on the gloom and doom, there are some very practical tips for both new and experienced journalists.
Read all about it.

Monday, October 6, 2008

Citizen Journalism Update #3: Dumb and Dumber



When it comes to citizen journalism, we’ve seen the sordid (cell phone videos of some candid PR blunders), the scandalous (uploads of porn to citizen journalism “news” sites) and now, the stupid.

Apple stock recently took a beating based on an unfounded story that CEO Steve Jobs had suffered a heart attack.

The citizen journalist who posted the story now faces possible jail time (“Dumb”). Much of the outrage is coming from Apple stockholders whose portfolios took a hit based on the fictional story (“Dumber”).

It’s unclear if someone is posting these bogus blurbs for recreation or compensation. Should someone be shorting the stock and manipulating prices via erroneous stories, heads may roll.

Anyone graduating high school must pass basic math and English courses. Can we please add media literacy to that list?

Read more at Wired.

Thursday, October 2, 2008

Putting the "Arrr" in PR

The Jolly Roger…bottles of rum…buried treasure. These are the things that come to mind when one hears the word “pirate.” Now it looks like we need to add “spokesperson” to that list.

It seems that pirates pillaging off the coast of Somalia have an actual spokesman to deal with media inquiries. One such flack recently explained the pirate’s mission to a reporter from the NY Times.

To read PR Week’s account, click here.
To learn to talk like a pirate, click here.

Wednesday, October 1, 2008

Porn to Run


What do CBS and the Broadway musical Avenue Q have in common? They both know that the Internet is for porn.

The musical knew it back when it opened in 2003 (the show contains a song called “The Internet Is for Porn”). CBS discovered it only recently.

In an attempt get in on the trend toward citizen journalism, CBS encouraged the public to upload visuals to its grassroots news site CBSeyemobil.com. Upload they did. Taking photojournalism to a whole new level, many of the site’s “reporters” added images of a sexual nature.

"We've been posting user-generated content since April, and this is the first known incident along these lines," a CBS spokesperson told Ad Age. "It was removed promptly and we will redouble our efforts in this regard."

Read the story.